Project Management / Marketing Strategy

Mila for the People

Instagram Rehaul

Overview

While in Bali, I met Mila, an aspiring photographer eager to collaborate with brands and entrepreneurs. Despite her talent for capturing stunning visuals, her Instagram presence lacked the necessary visibility and engagement to attract her dream clients. To address this, I overhauled her branding and marketing strategy, focusing on increasing exposure and refining her Instagram content.

Client
Mila

Team
N/A

Role
Social Media Strategist

Year
08/2023

Challenge

Lack of Personality

Mila wasn’t showing her face on Instagram, which made it harder for her audience to connect with her on a personal level.

Unpolished Storytelling

Mila's passion for storytelling through photos was hindered by a lack of cohesion in her Instagram feed & photo layouts often displayed excessive white spaces, not resonating with businesses and entrepreneurs – her target clients.

Attracting Dream Clients

Mila’s content wasn’t showcasing the type of work her ideal clients were looking for, making it difficult for her to land the collaborations she wanted.

Inefficient Process:

Without a streamlined process, maintaining consistent content and staying organized was a challenge.

Strategy & Solutions

Injecting Personality

Encouraged Mila to step in front of the camera, adding personal touches to her feed that helped humanize her brand and create stronger connections with her audience.

Refining Storytelling

Optimized her Instagram storytelling through Reels and Carousels, preserving her unique style while enhancing cohesion and reach.

‘Fake It Till You Make It’

Coached Mila on crafting a professional-looking feed that would attract her dream clients, resulting in multiple collaborations.

Streamlining Processes

Implemented tools like Airtable, Todoist, and Later to help Mila organize her content strategy and automate her posting schedule, creating a more efficient workflow.